Clif
There is only so much you can get from being inside.
Clif Bar reminds their target market that whatever the question, nature and adventure has the answer.
T.V. Spot Clif Hangers Musical
Wilderness Survival Guide
Scavenger Hunt Stunt
Newly designed clif bar wrappers will pose challenges to adventurers.
The best part is, all they have to do is keep doing what they love. When they complete the challenge, whether it be hiking into the Grand Canyon or scaling Mnt. Ranier, they take a picture of themseves and their clif bar, and post it with the hashtag #onlynatureknows.
Copywriters: Cera Pack and Hannah Norton
Art Director: Tessa Memmott
Content Creator: Chaz Gonzales and Brandon Hemsley